15 Profitable and Creative Ways to Use Auto Responders Today
A visitor who has been surfing through your web
site or Blog page, has finally come to just what they are
looking for and is about to make a purchase when for whatever
reason they are distracted. Maybe the dog jumped in their lap.
Maybe the baby’s crying. Any number of things can take someone
away from the keyboard.
In an instant, your visitor exits your site, and
your sale has gone with the wind – unless you have had the forethought to
utilize an auto responder that has captured their name and email
address. If you have an auto responder installed, you can
then follow-up with that visitor, and in all likelihood, make the
sale after the dog is put outside or the baby’s been fed.
Auto responders are noteworthy, handy programs that do
A lot more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
effectively use your auto responder to transform the surfing or casual
visitor into a profitable customer.
You can use your auto responder to:
1. Publish a newsletter. Some auto responders
Can manage subscriptions and follow-up with interested
prospects. Newsletter can keep your visitors informed
about your services or products, at the same time building your
reputation as a credible expert in your particular business enterprize.
2. Publish your newsletter specifically for your affiliates. Inform
them of current sales you may be running and of promotional
material that they can use themselves to help
increase their commissions. You should Include tips, advice, and
techniques that your affiliates can use to successfully
promote your business.
3. You can also write reviews. Cover books, software, music, e-books,
movies, or any subject and put the review in an auto responder.
You can review your affiliate programs then place a link to your
affiliate’s page in your auto responder.
4. Use your Auto responder to distribute your articles. Writing and distributing
targeted articles is known to be a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales prospects. As long as your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box will contain your bio and
a brief description of your service or product. It can also
contain your auto responder address. You could for instance have
written fifty articles. Place them on separate auto responder
accounts and create a master list that contains the titles
of each article, the auto responder address, and a brief
abstract. Then you can promote your master list.
Include your publishing guidelines so your affiliates can
add their articles to your list, which increases the number of
writers who are represented in your article list.
5. Of course, you would create and have mailing lists. Then you can inform
subscribers to your articles when you’ve added new ones that
they may want to publish in their own newsletter or website,
all done automatically
6. Totally automate your sales process by using an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, place your
auto responder address where a visitor can see your numerous
availablemarketing materials. This will multiply the chances
of converting visitors into customers. You should place testimonials
about how magnificent a particular product it is on your auto responder,
and then add a detailed, tantalizing description of your product.
7. You can distribute advertising. If you sell advertising
on your website or in your newsletter or e-zine, set up your
auto responder to send the information about rates and how
they can place an ad, automatically to all prospects’ email
addresses. Then have your auto responder set to follow-up. Use
your Auto responder to also send notifications of any special deals you are
currently offering.
8. You can use your Auto responder to distribute an email course.
Each day, every other day or once a week, have your
auto responder send out another lesson. This is not however a good place
to give continuous sales pitches. You should be providing
quality content in those lessons or articles.
Your content will do the selling for you, and will do it much
more effectively. You can include tips and little known facts centered on a
different topic for each lesson, illustrating how your
product or service will benefit the reader. Include the tangible
benefits the visitor will obtain by purchasing your product or service.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to “find out more” or consider making a
purchase.
9. Auto respond a reminder about your service or product after
a visitor has completed your course lessons. This will increase the
possibility of sales from visitors who have taken your
course but are lagging in their decision about actually making a
product purchase. You can also use these Auto responder reminders to
promote new products or services. Additionally, the products and services of your
affiliate programs as well.
10. Can be used to distribute free reports. This will also give your prospect
an idea of the type of information you can provide and the
quality of your product or service. Be sure this type of report
isn’t a sales letter or you are more likely to lose a
potential customer than you are to gain a sale of your product.
11. There are automatic quiz creating software available where
you can create trivia quizzes on your site and place the
answers in your auto responder. Your visitor will then be
motivated to request your auto responder, and you will have
a record of the visitors’ email addresses when they’ve taken your
quiz. Likewise, create a contest and have any visitors that enter
send their responses to your auto responder. Your
auto responder can be set-up to send them an automatically generated
confirmation of their entry.
12. You can offer your visitor a trial version of your product.
Give your prospects a portion or sample of your eBook, eCourse, software,
or membership offer. People who are exposed to a small taste
many times end up wanting the whole product.
Their email addresses can also be captured when you offer them
a free trial from your website. Set up your auto responder to give clear
instructions on how to obtain their free trial, and then,
using another auto response, make sure to follow-up .
13. Provide links to hidden pages on your auto responder.
A hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that potential affiliates can make use of. Tell your visitors
that they may have free access to your affiliate page by
simply filling in your auto responder. You can then build
a list of visitors who may be interested in becoming your
affiliates.
14. Use an auto responder on your order page to post a request
form for visitors or customers to be notified of special offers or
discounts in the future. This can build a very valuable
mailing list that contains the names of people who are
already your customers.
15. You can add your links page on your auto responder,
containing up to fifty links that are of particular
interest to your visitors. Make sure to add your own
promotional copy at the head or footer of this page.
Hopefully you now can see that auto responders can be used
Creatively. I’m sure you can think of creative ways to use your
Auto responder to generate traffic to be profitable for you.
Andre’ B.
lifes-income.com
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